Starting your own fashion line is perhaps one of the most rewarding ventures into entrepreneurship. Especially if you have a passion for clothes, this can be the perfect avenue to take in getting your brand off the ground. And if you’ve been wondering how you can create your own line, I’ve compiled a few tips on how to begin. Check them out below:
Focus On Quality
If you’re going to be working in fashion, then quality will be everything. As this is one of the most competitive industries out, what’s going to separate you from the rest will be the amount of work you put into not only designing the clothes but sourcing materials and perfecting cuts. This is one of the biggest qualities people don’t just look towards in fashion, but products in general, because as noted by Business2Community, approximately 88 percent of consumers stated that quality is the first thing they look for in a brand. And if you’re looking to form a startup fashion company, then producing at a high-level consistency will be crucial.
To begin, decide what type of inventory you’re going to carry. Even if it’s just t-shirts and sweatshirts at first, the type of supplier you ship from will be noticeable by those in the fashion world. Additionally, outline the process for each step along the way in your production, as this will help you determine where your pain-points may lie, as well as how you can improve upon them. Try to source as many resources as possible before making any bulk purchases, as you don’t want to be stuck with a bunch of inventory that’s taking up space or not up to par.
Once you’ve got a good idea to the type of quality you can afford, it’s time to start actually working out a budget regarding your production. Remember, as a business where you’re going to have to take on a lot of the cost upfront, sometimes less can be more. It’s not a bad thing if you do a short run of a product and it sells out, as that not only means you’re doing something right but have a great marketing opportunity to work with. All-in-all, use your best judgment in the type of inventory you can afford, as well as how you want to maximize it moving forward.
Get Your Brand Right
With how much your identity and brand tie into your success in fashion, this is an item that’s going to take some heavy consideration. As you’re asking people to physically represent your brand nearly every day, your message has to resonate with them. This requires making your audience feel just as much a part of your mission as anyone else, which won’t come overnight. Yes, the name of the game here is authenticity, which as noted by Vision Critical, was cited in a survey by a Boston Consulting group as the top quality found in any brand.
To find the root foundation of your authenticity, you first …